How to run an effective Search Engine Marketing campaign (SEM), and why are more and more organisations taking notice and making use of SEM to achieve strong results in their advertising campaigns?

clickTRUE is organising a 1-day conference held in Singapore, Hong Kong and Malaysia to explain on how to capture quality sales leads and improve your brand visibility.

With the success of our 1st seminar held in March, we would be organising a 2nd seminar to be held at Singapore Chinese Chamber of Commerce, on 26 May 2008. Details as follows...

rednano.sg to be the premier online destination for Singaporeans

Singapore, 18 March 2008 - Online search and directory company SPH Search today launched the nation's first local search and directory engine - rednano.sg.

Singapore - clickTRUE, the Pay Per Performance online advertising services division of Hardware Zone Pte Ltd, a wholly-owned subsidiary of SPH Magazines Pte Ltd ("SPH Magazines") is now Advertlets Sdn Bhd ("Advertlets") sole agency in Singapore promoting and selling ads on its blog network which is hailed as the leading blog network in the Asia region.

clickTRUE will be hosting a series of seminars on Internet and Search Engine Marketing in the months from March to May 2008.

Co-organised by the Singapore Chinese Chamber of Commerce & Industry (SCCCI), the first seminar is on the topic, "Boost Sales From Overseas Markets With Internet Marketing".

SINGAPORE, 13 February 2008 - Hardware Zone Pte Ltd ("Hardware Zone"), a wholly-owned subsidiary of SPH Magazines Pte Ltd, has renamed its Search Engine Marketing (SEM) unit as "clickTRUE". With this re-branding, it hopes to strengthen itself as a leading service provider of Pay Per Performance online advertising.

Adrian Tan, Product Manager of clickTRUE, explained,"It was obviously a play on the ubiquitous online advertising measurement term of click-through rates. Jackie, our CEO, had the inspiration for the brand one evening while we were mulling over the other candidates like Search-Zone, SearchMedia, SEMO (like in Nemo...), HWZ Search. It was amazing how we did not notice how lame the rest of the ideas were until clickTRUE came along!"

Dear Friends,

Here's to an excellent year for all of us. Your SEM team.

Hardware Zone Pte Ltd's Search Engine Marketing (SEM) team is proud to announce our attaining the Google AdWords Qualified Company Status. This status is awarded to SEM agencies for having maintained a qualified and competent campaign management team, and exceeded a minimum amount of ad spent on the Google platform for their clients.

Singapore , 7th September , 2006 - Hardware Zone is proud to announce that Google Inc. has added Hardware Zone("HWZ") as Google's new Authorised Reseller in Singapore . As a reseller, HWZ will serve the small and medium enterprises (SMEs) segment in the Singapore market. Google Authorised Resellers are selected based on high quality of service, deep product knowledge, and being able to provide returns to their clients. The Authorised Resellers will receive training, marketing and other support from Google.