Royal Plaza on Scotts Hotel has Search Engine Marketing campaigns running on both Google and Yahoo. Did their initiatives in this area contribute to the increase in their brand awareness in their overseas markets. We certainly hope so!

Source: The Straits Times
Award winning hotel, Royal Plaza on Scotts (RP) has been recognised for excellence in its use of online marketing for the second year in a row. The hotel received a silver prize at the Adrian Awards, organised by the Hospitality Sales and Marketing Association International, a global organisation of sales and marketing professionals representing all segments of the hospitality industry.

The awards acknowledge hoteliers who make outstanding use of online channels to market their property. Royal Plaza was judged to have increased its global brand presence based on website traffic analysis that indicated a significant rise in markets as far away as the United States, Britain and Germany.