A roundtable, sponsored by clickTRUE and hardwarezone.com, was held with the focus of discussion on the many faces of digital marketing.

With delegates from both agency and client side including Zed Digital, AGI Communications, Mandate Advertising, DHL Global Mail, Standard Chartered Bank, BMW, clickTRUE, Hardware Zone, Meritus Hotels and Resorts a healthy debate rose over what stage digital marketing take-up was at in Singapore, the value of social networks and search marketing, why some marketers and agencies are slow on the take-up and even who’s fault that is.

Google recently launched its Hot Trends™ Search Tool for Singapore, allowing web users to know the most popular searches made by Singaporeans everyday. To try out Google Hot Trends Singapore, a new feature of Google Trends, go to www.google.com.sg/trends.

With the success of our 1st seminar held in March, we would be organising a 2nd seminar to be held at Singapore Chinese Chamber of Commerce, on 26 May 2008. Details as follows...

Yahoo recently organised a pre-launch event with its advertiers and agencies on the impending launch of several products. One of them being the adoption of a Cost Per Click (CPC) model for their Search Engine Marketing platform in South East Asia. This model has been commonly code-named as the Panama project.

In conjunction with SCCCI, we conducted a seminar on how to "Boost Sales From Overseas Markets With Internet Marketing".

There was a very strong turn up of 50 SME members from SCCCI, consisting of business owners, sales and marketing decision makers, for our inaugural Internet Marketing series of seminars.

rednano.sg to be the premier online destination for Singaporeans

Singapore, 18 March 2008 - Online search and directory company SPH Search today launched the nation's first local search and directory engine - rednano.sg.

With all our recent happenings (as well as a bit of influence from our Advertlets blogging partners) clickTRUE has decided to start a blog of our own as well. The clickTRUE blog is a light-hearted editorial on the latest happenings out there, as well as sharing of our point of view on what's going on.

Do check in with us regularly for the latest posts!

SPH Search's Global Web Results to be Powered by Yahoo! Search Technology

SINGAPORE, 12 March 2008 - SPH Search Pte Ltd (SPH Search), a joint venture between leading local media company Singapore Press Holdings (SPH) and Norwegian media group Schibsted ASA (Schibsted), and Yahoo! (Nasdaq:YHOO), a leading global Internet company and the largest publisher on the web, today announced a strategic partnership whereby SPH Search's global web results will be powered by Yahoo! Search technology.

Singapore - clickTRUE, the Pay Per Performance online advertising services division of Hardware Zone Pte Ltd, a wholly-owned subsidiary of SPH Magazines Pte Ltd ("SPH Magazines") is now Advertlets Sdn Bhd ("Advertlets") sole agency in Singapore promoting and selling ads on its blog network which is hailed as the leading blog network in the Asia region.

clickTRUE will be hosting a series of seminars on Internet and Search Engine Marketing in the months from March to May 2008.

Co-organised by the Singapore Chinese Chamber of Commerce & Industry (SCCCI), the first seminar is on the topic, "Boost Sales From Overseas Markets With Internet Marketing".