Yahoo recently organised a pre-launch event with its advertiers and agencies on the impending launch of several products. One of them being the adoption of a Cost Per Click (CPC) model for their Search Engine Marketing platform in South East Asia. This model has been commonly code-named as the Panama project.

This represents an exciting development as advertisers will now be able to compare the effectiveness of the different CPC models by Yahoo, Google and MSN.

We eagerly await the official launch of the platform for our advertisers.