"It is a known fact that the Internet is a low-cost and effective channel many products. Therefore, driving online applications and sales has always been one of HSBC Singapore's key business objectives. For the competitive online travel insurance business, we engaged clickTRUE to craft out a Search Engine Marketing campaign.

TravelSurance Plus ran a 3-month promotion offering up to 25% discount for online applications. Through Google AdWords, we were able to drive online applications, surpassing previous similar promotions, at a lower cost. The exposure through Google Adwords also pushed web traffic to our product webpages, giving us valuable branding opportunities for online shoppers. On average, we more than doubled our typical monthly applications through the campaign. We are delighted by the results.

The clickTRUE team constantly monitored the campaign's progress, giving valuable advice and fine-tuning the keywords to generate higher click-throughs. Weekly reporting were coupled with graphical charts so that results were easily understandable in a glance. They have proven to be a good partner for SEM campaigns."

Daren Ng
AVP, E-Marketing & Website Management
Personal Financial Services
The Hong Kong and Shanghai Banking Corporation Limited