Adrian Tan, Product Manager of clickTRUE, explained,"It was obviously a play on the ubiquitous online advertising measurement term of click-through rates. Jackie, our CEO, had the inspiration for the brand one evening while we were mulling over the other candidates like Search-Zone, SearchMedia, SEMO (like in Nemo...), HWZ Search. It was amazing how we did not notice how lame the rest of the ideas were until clickTRUE came along!"

"The emphasis on the word "TRUE" comes from our aim to provide real value to our advertisers when they come to us for our SEM services. We have always taken pride in the fact that we have delivered excellent return on investment to our clients from day one. The box and stylised arrow represents our main focus of investing and acquiring online marketing expertise. While the blue hue of the logo comes from belief in the potential of SEM to grow with the blue ocean strategy being adopted," Adrian enthused.

"We hope we can grow the brand such that it will be synonymous with keywords like Quality, Expertise and Professionalism."