A roundtable, sponsored by clickTRUE and hardwarezone.com, was held with the focus of discussion on the many faces of digital marketing.
With delegates from both agency and client side including Zed Digital, AGI Communications, Mandate Advertising, DHL Global Mail, Standard Chartered Bank, BMW, clickTRUE, Hardware Zone, Meritus Hotels and Resorts a healthy debate rose over what stage digital marketing take-up was at in Singapore, the value of social networks and search marketing, why some marketers and agencies are slow on the take-up and even who’s fault that is.
This decade's most remarkable business story has been the rise of Google from the dot-com ashes. The company didn't even exist 10 years ago - it was incorporated by its founders, Stanford University graduate students Larry Page and Sergey Brin, on September 7, 1998 - but it is today a juggernaut that is as feared as it is admired. The company's growth has been dizzying, its revenues shooting up from less than US$500 million in 2002 to more than $10.5 billion in 2006. And despite a prolonged hiring binge, an aggressive acquisition program, and a multibillion-dollar investment in building data centers, Google remains robustly profitable, earning a net income of $2 billion on $7.5 billion of sales through the first half of 2007. Since the company's initial public offering in August 2004, its stock price has risen fivefold. 
