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What Can I Get From clickTRUE?
Busy Owner: “Is there a simpler and faster way to understand what clickTRUE can do for me?” The short answer is Yes, read on. (The “not so short answer” can be found here) So what does partnering clickTRUE mean for…
Talk About The Hole, Not the Drill
“People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.” – Theodore Levitt In most things in life and even work, we always talk product specs and features (the quarter-inch drill) and not so much on the…
Planning Marketing Budgets: Fire my worst salesman and re-invest in online marketing for leads?
*The following content is taken from our weekly newsletter sent by our CEO. If you are keen to subscribe to our mailing list, click on the bottom right corner of the page.* First and foremost, I will like to wish…
A Tamago Onsen Egg vs Hard Boiled Egg Story
*The following content is taken from our weekly newsletter sent by our CEO. If you are keen to subscribe to our mailing list, click on the bottom right corner of the page.* I get it. I know you guys…
Marketing Insights from CEO of SPH Magazines
Most SMEs face seemingly insurmountable challenges when trying to market their products and services and get people to support them. In fact, some of these bosses look enviously at the bigger companies and wish that they had their vast resources….
5 Things I’ve Learned as a clickTRUE intern
Jasmine here. I’m a clickTRUE intern. That’s right, I’m the culprit behind our weekly blogs. Besides that, I also write the company’s weekly email newsletters. Let me share a story with you. There was this person who told me that…
Debunking the Myth about Digital Marketing Optimisation
(This is a continuation from our previous blogs. To keep you up to speed, the skinny stickman is Mark, a gym owner who is looking to start on online marketing. So far, he has created a marketing plan, a landing…
2 Tested & Proven Online Advertising Channels for SMEs: Google & Facebook Ads
Mark, the skinniest gym owner you’ll ever meet, is back! (Opps… Sorry Mark, you weren’t supposed to hear that.) If this is your first time meeting him, you can get to know his story here. Mr Skinny Mark is feeling…
5 Tips to Capture More Leads With Your Landing Page
Remember Mark? That’s right, the guy with the gym! (If you have no idea what I’m talking about, check out our previous blog about marketing plans.) Now that he has a marketing plan for his gym, he is ready to…
One-Page Marketing Plan for SMEs: stop wasting time and start making money
This is Mark. Mark runs a gym. To promote his gym, he manually gives out flyers to people working nearby. There was hardly any response. In fact, most of his flyers ended up in the rubbish bin! Mark is stumped….
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